Voice-Driven Shopping: Innovation in The Shopping Experience
Smartphones and online purchasing are becoming commonplace among consumers. It is truly the amount of convenience it offers that made online shopping much popular, for just a few taps on your mobile phone or just a few clicks on your laptop is so much more comfortable than driving up to the store, hopefully get a parking spot, find what you are looking for and drive back, in this time of busy schedules just thinking about the whole process already time consuming, and to think about the current situation we are in with a worldwide pandemic going on the remaining percentage of those who went by traditional shopping too has declined if not completely gone.
Even if something has become too popular that it has become a routine rather than luxury, one thing that never changes is the increasing and regular improvements they get. Since we are talking about online shopping here, ‘Voice shopping’ is the new convenience that has been added to this comfort.
If you are wondering what Voice shopping is, well actually the term is quite self-explanatory that is using our voice for shopping online. Online shopping has reached a level where anything and everything is now available online, grocery, luxury, electronics are just the common ones.
Voice shopping is generally done using smart speakers, which is type of speaker and voice command device with built-in virtual assistant that allows for interactive actions and hands-free activation with the use of a single “hot word”. The most common or popular smart speakers are Amazon Echo, Google home etc.
Such devices, may recall a user’s purchases, remind customers when it’s time to reorder, and track the status of an order. It may also automatically integrate all available coupons and discounts, as well as suggest the best brands of each product based on customer ratings.
How does it work?
There are two stages to voice shopping.
1) The user must submit their purchasing information, which includes their name, address, phone number, and credit or debit card numbers, in the first stage. This information will be stored in the system for each purpose.
2) The second is placing the order. The user requests that the device place an order for an item, and the device will respond with the item’s brand name and price. If the user is ready to finalise the order, the device will do so once prompted.
The rise of Voice Shopping
Voice shopping has already established itself as one of the most popular retail trends. According to a TechCrunch analysis, only 13% of American homes have a smart speaker system, yet more than a third of those who do use it to make purchases on a daily basis. In 2017, these purchases brought in an estimated $2 billion in revenue.
While $2 billion may not seem like a large sum in the field of retail, it simply goes to demonstrate that the voice shopping boom is only getting started.
Because of the ‘shop-on-the-go’ multitasking strategy, voice search is time-efficient because it is conveniently available through smartphones, tablets, computers, desktops, speakers, TV remotes, auto navigation, and smartwatches. Smart shopping, which uses artificial intelligence and machine learning, is a big benefit that marketers can take use of.
Personalized support is no more a luxury, but rather a cornerstone of the new modern advertising environment.
One thing we can be certain of is that voice shopping though it is still in its infancy the early adopters will reap the benefits both now and in the future.